BLOCK

Content Marketing Manager
The healthspan technology company was founded by NBA Hall-of-Famer Steve Nash as a way to improve an increasingly inactive and aging population’s mobility, strength, and longevity. The startup required a brand new inbound marketing strategy in order to increase brand visibility, drive user acquisition, and generate leads for corporate partnerships. 

I increased BLOCK’s social following 125% by producing, filming, editing, and posting three social posts a week across Instagram, Meta Reels, YouTube Shorts, Facebook, LinkedIn, and TikTok. Due to tight budgeting constraints, almost all of our reach had to be organic, which was achieved through a healthy balance of educational, trendy, and B2B content. Both B2B and B2C marketing materials were captured through local and on-location shoots that was later used for the brand’s website, social media, app, and internal decks.

I increased BLOCK's social presence 125% through engaging, brand-specific content such as podcast-style interviews with Steve Nash, exercise tutorials from our Coaches, infographic carousels, clips from our classes, & inspiring quotes and video clips

I increased BLOCK's social presence 125% through engaging, brand-specific content such as podcast-style interviews with Steve Nash, exercise tutorials from our Coaches, infographic carousels, clips from our classes, & inspiring quotes and video clips related to our methodology. ⬆️ CLICK ON THE IMAGE ABOVE TO BE TAKEN TO THE IG PAGE ⬆️

I met with our Coaches weekly to script and film different series of content that focused on movement, tied back to our classes, and was meant to be saved; these series included "Mobility Snacks," "The XYZ Workout In Action," and "Desk Breaks." ⬆️ C

I met with our Coaches weekly to script and film different series of content that focused on movement, tied back to our classes, and was meant to be saved; these series included "Mobility Snacks," "The XYZ Workout In Action," and "Desk Breaks." ⬆️ CLICK ON THE IMAGE ABOVE TO BE TAKEN TO A MOBILITY SNACK REEL ⬆️

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I worked with the team to capture visual content for the BLOCK Training app, website, and App Store landing page. This included sourcing brand-aligning photos from Getty, capturing my own photos, and working in Canva to design thumbnails for the Clas

I worked with the team to capture visual content for the BLOCK Training app, website, and App Store landing page. This included sourcing brand-aligning photos from Getty, capturing my own photos, and working in Canva to design thumbnails for the Class options within the app.

I worked with the team to capture visual content for the BLOCK Training app, website, and App Store landing page. This included filming and editing the video that plays automatically when users opened the BLOCK Training app.

I worked with the team to capture visual content for the BLOCK Training app, website, and App Store landing page. This included filming and editing the video that plays automatically when users opened the BLOCK Training app.

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