Madeleine Ptacin is a Creative Producer, video editor, writer, and content strategist with an eye on digital and social trends.
I am a senior Video Editor and Producer with more than a decade of creative and editorial production experience. I have created dynamic, social-first video content for brands like ‘60 Minutes,’ McCann, LinkedIn, NowThis, and more. My videos are designed to spark conversation, inspire mimicry, and drive measurable results across platforms.
Most recently, I produced and edited over 200 original videos for LinkedIn’s video team. The goal of the position was to produce and edit 90-second ‘biteable’ social videos that sparked engagement on the platform, inspire mimicry on the newly launched LinkedIn Video Feed, promote the company’s video franchise series, and create original content around professional events such as the World Economic Forum at Davos and the Super Bowl.
As a Producer, I prepped and asked strategic, social-first questions to guests like Malcolm Gladwell and Arianna Huffington, ensuring we captured the most actionable, soundbite-worthy insights for our members. As an Editor, I created original content around major professional events such as the World Economic Forum at Davos and the Super Bowl. I paired sharp editorial instincts with data-driven strategy — leveraging SQL and performance analytics to surface insights that optimized both storytelling and audience engagement.
I am always experimenting with emerging tools, AI platforms, and new formats to keep my work relevant, efficient, and ahead of platform trends. That mindset applies to every project I take on, whether in editorial newsrooms like NowThis and 60 Minutes, or with creative video teams at McCann and BLOCK.
TL:DR
Want a dynamic, forward thinking, and experienced Senior Producer and Video Editor to upgrade your video and digital content? Send me a message and see how we can collaborate!
Clients
LinkedIn
McCann Worldgroup
Insider
‘60 Minutes’
Byline Bank
BLOCK
Services
Creative & Integrated Production
Video Producing
Video Editing
Script Writing
Brand Strategy