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BLOCK I increased BLOCK's social presence 125% through engaging, brand-specific content such as podcast-style interviews with Steve Nash, exercise tutorials from our Coaches, infographic carousels, clips from our classes, & inspiring quotes and video clips related to our methodology. ⬆️ CLICK ON THE IMAGE ABOVE TO BE TAKEN TO THE IG PAGE ⬆️ https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/6dc6e939-b816-4a8c-9e29-766b60e24760/1.png Work - BLOCK I met with our Coaches weekly to script and film different series of content that focused on movement, tied back to our classes, and was meant to be saved; these series included "Mobility Snacks," "The XYZ Workout In Action," and "Desk Breaks." ⬆️ CLICK ON THE IMAGE ABOVE TO BE TAKEN TO A MOBILITY SNACK REEL ⬆️ https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/09c31060-6da7-4b49-b717-badb28b9435e/Screenshot+2023-09-19+at+10.16.11+PM.png Work - BLOCK https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/becbbaf6-5fa1-42e5-b43b-6469aad4c5bf/IMG_1451_jpg.JPG Work - BLOCK https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/f8db32c0-ebcc-45a1-b1d0-253e443f638d/Untitled+design+%283%29.png Work - BLOCK I worked with the team to capture visual content for the BLOCK Training app, website, and App Store landing page. This included sourcing brand-aligning photos from Getty, capturing my own photos, and working in Canva to design thumbnails for the Class options within the app. https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/f4b0bc8d-ae33-4926-816a-601130725284/Untitled+design+%282%29.png Work - BLOCK I worked with the team to capture visual content for the BLOCK Training app, website, and App Store landing page. This included filming and editing the video that plays automatically when users opened the BLOCK Training app. https://www.madeleineptacin.com/work-2/specialists-42ftm monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/0bce8cc3-08b1-4a12-b8ef-069c8b664ae9/Screenshot+2025-09-30+at+10.22.59%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/399ecc18-53b0-4161-80ed-798aafd00841/1.png Work - '60 Minutes+' https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/12b760b2-9c63-442d-9f30-76d75bdfb6ae/3.png Work - '60 Minutes+' https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/d29a20ec-757a-4cca-89ff-bd87267fe37a/4.png Work - '60 Minutes+' https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/daa32fa9-e563-49fb-ae08-c4ed3801f549/5.png Work - '60 Minutes+' https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/e4d9bed1-0aa2-4425-9f10-e7e47fc604f0/2.png Work - '60 Minutes+' https://www.madeleineptacin.com/work-2/studio-vega-5w2wm-e65dy monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/348a2753-3ed2-41c3-b2dc-6b0f2de93ab6/IMG_495.jpg https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/ce5f110d-abd2-46d8-9546-17274da60814/IMG_7066.jpg https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/3655b2f4-e3b2-4234-abdd-e623c9b54014/Screenshot+2025-05-22+at+3.21.31%E2%80%AFPM.png Work - LinkedIn https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/2f7c0390-3d15-45e3-bcca-657d580ff8b6/Screenshot+2025-05-22+at+3.30.46%E2%80%AFPM.png Work - LinkedIn https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/849a120e-0d4f-4b1c-8082-883ceaf344f1/Screenshot+2025-05-22+at+3.33.36%E2%80%AFPM.png Work - LinkedIn https://images.squarespace-cdn.com/content/v1/6509d095cf90c300c1ab8461/c3cecb79-b659-4db1-8c31-30f3e5fbddd2/Screenshot+2025-05-22+at+3.35.47%E2%80%AFPM.png Work - LinkedIn